// Superdrug has formally launched its third-party well being and sweetness market

// 300 manufacturers have signed as much as the brand new platform because the announcement of its launch in March this yr

Superdrug has launched its well being and sweetness market that includes 300 manufacturers.

The well being and sweetness retailer‘s new platform homes a spread of manufacturers, from premium magnificence and wellness equivalent to Up Circle Magnificence to Vidrate, and hydration drinks.

The platform has been built-in onto Superdrug.com the place third-party market merchandise will sit alongside Superdrug merchandise and might be identifiable with a market emblem and banner.

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In a launch, the enterprise mentioned the Superdrug Market “will deliver a whole new vary of undiscovered, revolutionary, inexpensive merchandise to UK shoppers for the primary time”, with a deal with rising traits together with homegrown, female-founded, sustainable and inclusive new manufacturers.

Superdrug advertising and marketing and ecommerce director Matt Walburn mentioned: “Market is the thrilling subsequent step in our digital transformation programme,”

“Our intention is twofold; to advertise range by supporting entrepreneurs and small companies inside the trade and to dramatically enhance our vary on Superdrug.com; broadening and strengthening our accessible health and beauty providing to our prospects.”

Manufacturers launching on the brand new Market embrace cruelty-free moral skincare vary Up Circle, UK model Nature Spell, Girls’s razor model FFS Magnificence and extra.

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